AVP Britain is a national charity that uses group participation in workshops as a key tool to develop conflict resolution strategies. At the beginning of the Covid-19 crisis, AVP decided they needed to develop an online presence to support the needs of participants, and to expand their distance-learning courses as an alternative to face‑to‑face workshops. They set up a series of consultations and teams, some of which I was part of.
Brand guidelines
Volunteering during the early stages of the development consultation, I reviewed their original visual branding guideline document and made suggestions of how to make it complete and consistent.
At the conclusion of the branding project I had rewritten sections of the style guide; redrawn their logo, enabling new versions of the logo to be legible on social media; and supplied and uploaded their expanded style guide document and a new set of digital files for their online marketing portal.
Easy Read Programme
Ongoing: As an external volunteer member of a team set up to create a correspondence course aimed at prison inmates, I worked with a specialist and an editor, whose specialities are in developing content for people who find reading and learning difficult. Our task was to design an “Easy Read” distance-learning programme, and printed support material.
My role: Designing booklets, commissioning illustrators, creating artwork and print ready files.